Jeff Peisach
Founder and Small Business Loan Coach
Small Business First Financial, LLC
About Jeff
After retiring as an SBA Lender for 25 years, my passion for assisting Small Business Entrepreneurs was stronger than ever. Using my SBA expertise, CPA training and experience as a successful entrepreneur, I founded Small Business First. I now coach borrowers through the daunting and complex SBA Loan journey.
SUMMARY
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Founded Small Business First in September 2025. Coaching Borrowers through the daunting and complex SBA loan journey.
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Changed careers to provide financing to small business owners. Started in equipment leasing. Eventually found a long-term career in SBA Lending as Business Development Officer (BDO) with GE Capital in 1999. Over the next 25 years, was employed as a SBA BDO by several regional Banks (SunTrust, 44 Business Capital and First National Bank of PA). Retired from Banking in August 2025.
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Co-Founded Ms. Desserts Inc. (1979), a wholesale bakery, distributor and retailer of American Gourmet Desserts and Prepared Foods. As President, had lead roles in Finance, Accounting, Sales & Marketing. Grew to $10MM in annual sales with over 150 employees, before selling Ms. Desserts to Weston Foods (Toronto, Canada) in 1989. Remained as President until 1992.
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Graduate of the University of Maryland (1977) in accounting, attained CPA certification.